Only three entities have submitted technical bids for the Board of Control for Cricket in India’s (BCCI) media rights. Disney Star, Sony Sports, and Viacom 18 are among those interested. These submissions are in preparation for the auction, which is scheduled for August 31.

Other entities such as Zee and FanCode, as well as two other multinational corporations, Google and Amazon, are not believed to have participated. As a result, the competition for international game television and digital rights in India will be a three-way fight between two traditional rivals, Sony and Star, and one newcomer, Viacom 18.

Monday was the deadline for submitting technical bids, during which the regulator determined whether or not the participants met the criteria outlined in the Invitation To Tender (ITT). As a result, the technical bid is the first step toward participating in the upcoming online auction.

Given Zee’s absence from the proceedings, it is clear that it will be collaborating with Sony in the bidding process. This development is an unavoidable result of the two broadcasters’ approved merger, a watershed moment in the Indian corporate landscape.

A joint bid by Sony and Zee is also possible, given that the Board of Control for Cricket in India (BCCI) allows consortium bids, which was not allowed in previous media rights auctions, most notably the IPL rights auction last year. Attempts to obtain immediate responses from company representatives were unsuccessful. However, the collaboration between the two organizations is not surprising, as their merger is expected to be completed by October 1.

Given that all three broadcasters have previously participated in IPL bidding and that two of them – Disney Star and Viacom – are already media partners of the BCCI by holding IPL rights, the evaluation of the technical bids may be a mere formality.

Companies must have a net worth of Rs 1000 crores, for those who are unfamiliar with the details. This criterion is significantly exceeded by all three entities.

BCCI is offering two packages: Indian subcontinent television rights and Indian subcontinent digital rights, both of which are combined with the rest of the world’s TV and digital rights. The television package has a starting price of INR 20 crore, while the digital package starts at INR 25 crore. Furthermore, it has been specified that