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18 Viacom bags BCCI will pay INR 67.8 crore for the rights to each game on internet and television.

18 Viacom bags BCCI will pay INR 67.8 crore for the rights to each game on internet and television.

18 Viacom bags BCCI will pay INR 67.8 crore for the rights to each game on internet and television.

Having both TV and digital rights is Viacom.

The media rights to BCCI’s domestic international matches have been acquired by Viacom 18. With an agreement to pay INR 67.8 crore each game, the newcomer, which telecasts live action on the Jio Cinema and Sports 18 television channel, has secured both digital and television rights.

The final figure satisfies the BCCI’s requirement that the total value surpass Rs 60 crore and is about Rs 7.8 crore more expensive than the price of the value of the previous cycle. With the help of Mukesh Ambani-led Reliance Industries and under the direction of Uday Shankar, who transformed the Indian broadcast sector while leading Star India, Viacom 18 would invest a total of Rs 5966.4 crore over a five-year period.

An pact that expires in March 2028 requires Viacom 18 to broadcast 88 games over a five-year period, beginning with a three-match ODI series against Australia at the end of September.

Viacom 18 has now acquired the third property from the BCCI as a result. It has previously acquired the linear and digital properties of the Women’s Premier League (WPL) as well as the digital rights to the Indian Premier League (IPL).

The BCCI secretary confirmed the news on X (formerly Twitter), writing that Viacom 18 would broadcast 88 games over the course of five years, beginning with a three-match ODI series against Australia at the end of September. The agreement will terminate in March 2028.

He also expressed gratitude to departing broadcaster Star India. Also, I want to express my gratitude to DisneyPlusHS and @starindia for their support throughout the years. You were essential in helping India Cricket gain support from fans throughout the world.

The final price of Rs 67.8 only reflects a modest 12% increase over the going rate. From another angle, it can be seen that this sum is less than the media rights price for the matches last year, which was Rs. 78 crore. The final figure shows a significant 50% rise above the reserved benchmark, which is another way to look at it given that the basic price for the two bundles together was Rs 45 crore. Out of the 88 total games, 25 are Test matches, 27 are ODIs, and 36 are T20Is, as was noted in the media rights preview.

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